Users will soon have a updated setting that enables them to reduce the volume of AI-made content appearing in their streams. This initiative comes as the platform revealed that it currently hosts more than 1 thousand million AI-generated clips.
Trial and Implementation
The new functionality is undergoing trials over the coming weeks before a global launch. This development coincides with a surge in AI content, fueled by recent content generation software.
The Broader AI Trend
Recent reports that nearly one in 10 of the quickest rising video streams on a competing service primarily display content made by AI. A large amount of this content is classified as “AI slop”, a term for poor-quality, mass-produced content that is frequently absurd or dreamlike.
Based on user feedback that numerous viewers enjoy content made with AI tools, from computer-generated images to educational videos, and we want to give people the option to see more or less of that, according to their own likes,” stated a platform representative.
Scale of AI Content
TikTok shared that there are now 1.3bn videos on its app labeled as artificially created. Overall, more than 100 m videos are uploaded to the service every day, making AI content a minor portion of its complete catalog.
How to Adjust Settings
Members will be able to limit or boost the level of AI-generated videos they view by opening the “manage topic” feature in the platform and selecting the AI content topic. Other topics that currently be modified under the filter include news, style, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s policies mandate content makers to identify “realistic” AI-made content, and it bans harmful AI impersonations of well-known individuals or crisis events. Any believable AI video that is without a tag can be taken down under its user guidelines.
In addition, the platform will now apply an AI-generated label to content produced via its built-in AI features, or flagged by an collaborative effort for recognizing artificial media. This step is aimed to deter users from trying to circumvent the disclosure requirement.
AI Literacy Programs
The company is additionally establishing a $2m AI literacy fund for experts and groups to develop informative material about using AI responsibly. This initiative will benefit non-profit groups specializing in educating coding and technology.
Moderation Strategy
TikTok has defended its moderation strategy, during discussion over intentions to lay off hundreds of safety staff in the UK. TikTok is planning to cut hundreds of positions in its trust and safety division in London, with trade unions and online safety experts voicing alarm that people are being substituted by machine-led review.
A senior executive clarified that staff-based oversight would continue to be important, but artificial intelligence can protect employees by removing the most harmful content ahead of it has to be seen by humans. The platform stated a 76% decrease in disturbing and violent content seen by content reviewers over the previous year due to intervention by its automated systems.
It is vital to combine staff and AI to keep the platform safe,” she said. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is where a lot of the machine support is proving valuable process content quickly.”
